Till just lately, Warner Bros. has been identified to be the most effective studio In Hollywood at advertising its movies. Do not forget that superior marketing campaign for 2016’s Suicide Squad? I do, and I absolutely consider it was the advertising, and never the precise horrible film itself, that induced Suicide Squad to gross over $700 million worldwide. (Sure, it actually made that a lot cash!)
Recently, nonetheless, the studio’s advertising has come throughout as a bit of determined. Final 12 months’s Black Adam had a secret Henry Cavill Superman cameo that The Rock “unintentionally” revealed simply earlier than the film launched. WB doubled down with their subsequent DC movie, Shazam! Fury of the Gods, by spoiling that film’s post-credits Gal Gadot as Surprise Lady cameo by together with it on a nationally televised business two weeks earlier than its launch. By no means thoughts that her cameo was truly a pivotal plot level within the Shazam! sequel; WB wanted to place butts in theatres, it doesn’t matter what the fee. That movie’s director, David F. Sandberg, wasn’t too happy, and the film tanked anyway.
Now, it appears, they’re determined once more, as The Flash‘s director, Andy Muschietti, revealed in an interview with Esquire Center East that Nicolas Cage’s Superman will seem within the upcoming Ezra Miller/Michael Keaton DC Comics film. If a few of you’re questioning in what movie Cage appeared as Superman, relaxation straightforward; the actor by no means formally appeared on movie because the Man of Metal. In one of many nice canceled movie productions of the twentieth century, Cage was all set on showing as Kal-El in Superman Lives, going as far as to movie costume and make-up exams for director Tim Burton, earlier than the undertaking was scrapped for causes too complicated to get into right here.
Because it stands now, The Flash will include appearances by Michael Keaton’s stoic model of Batman, Ben Affleck’s bored model of Batman, a brand new Supergirl who appears and acts nothing like Supergirl, a Basic Zod nobody actually cared for to start with, and one other model of The Flash with longer hair and an excellent worse humorousness than “common” Barry. Now, we’ll be seeing a cameo of a model of a personality we’ve by no means seen earlier than on the massive display screen, by an actor who was by no means proper for the half and is means too previous now to do it justice.
Why is Cage’s Superman even within the film? Who needs to see this? And since the whole lot is on the desk now, the place’s Adrienne Barbeau’s cameo? She was in 1982’s Swamp Factor, in spite of everything. And why not get AI to revive George Reeves as Superman? Adam West as Batman? That is nostalgia bait at its most cynical and determined, and it could simply work.
The Flash races into theaters June 16.